In the rush to pick up the hottest toys for kids on their lists, shoppers may not stop to consider the appropriateness of a particular gift for the intended child. The Wisconsin Department of Ag, Trade and Consumer Protection asks consumers to put safety first when shopping for kids this holiday season. Director of the Bureau of Consumer Protection Michelle Reinen says check the warning and age grading labels on the toy. Also check for recalled toys at the U.S. Consumer Product Safety Commission website. Pick up any safety items that go along with a toy such as a helmet for a bike or scooter.