A new study shows Road America has a more than quarter of a billion dollar annual economic impact on Sheboygan County. The study conducted by the Washington Economics Group found the total economic Impact of Road America each year is $254 million throughout Sheboygan County. Of this total, $181 million (or 71 percent) is due to direct economic effects, with $73 million (or 29 percent) attributable to indirect and induced economic effects. The study also found this economic activity supports 2,975 jobs, generating $83 million in household income.
