MADISON, Wis. (AP) — Wisconsin tourism officials are launching a new television ad campaign spotlighting a wheelchair basketball star and the state’s German heritage. One ad features Matt Scott, a Paralympian wheelchair basketball player, explaining he vacations in Wisconsin because it’s easy to get around, the food is good, he can go to concerts and he can always find a wheelchair basketball game. The other ad keys on Gemutlichkeit, a German term that roughly translates as a comfortable or cozy feeling. The ad says that feeling describes Wisconsin and portrays a party with a polka party.
